SwissBorg is a Swiss-based cryptocurrency wealth management platform, founded in 2017 and licensed by FINMA (Swiss Financial Market Supervisory Authority). With over 790,000 verified users across Europe, SwissBorg differentiates itself through a Smart Yield engine that automatically allocates crypto across DeFi protocols for yield optimisation, a Best Price engine that aggregates liquidity from multiple exchanges, and a mobile-first design focused on democratising wealth management for European retail investors.
About SwissBorg
Founded in 2017 in Lausanne, Switzerland by Cyrus Farahani and Anthony Lesoismier, SwissBorg launched with the ambitious vision of bringing institutional-quality wealth management tools to retail crypto investors. The platform raised funds through an ICO of its CHSB token in 2018 and obtained FINMA licensing — giving it Swiss regulatory standing that competitors in less regulated EU jurisdictions could not claim. SwissBorg's flagship innovation is its Smart Yield engine, which automatically earns yield on held crypto without requiring users to understand DeFi protocols.
Key Facts
| Item | Details |
|---|---|
| Founded | 2017 |
| HQ | Lausanne, Switzerland |
| Regulation | FINMA licensed |
| Users | 790,000+ |
| Listed Coins | 50+ |
| Fiat | EUR, CHF, GBP and 12+ more |
| Trading Fee | 0.5% (0.25% with Premium) |
| Native Token | BORG (formerly CHSB) |
Key Features
Smart Yield Engine
SwissBorg's Smart Yield engine automatically allocates held crypto assets across DeFi yield strategies — lending protocols, liquidity pools, and staking — to maximise returns without requiring users to interact with DeFi directly. This automated yield optimisation abstracts DeFi complexity into a simple toggle for retail users.
Best Price Engine
SwissBorg aggregates liquidity from multiple exchanges to execute trades at the best available price across the market. This price aggregation ensures users receive better execution than any single exchange's order book alone can provide.
BORG Token Benefits
SwissBorg's BORG token (formerly CHSB) provides fee discounts, Premium membership access, and governance rights. BORG holders benefit from halved trading fees (0.25%) and enhanced yield rates on Smart Yield products.
Fee Structure
| Service | Fee |
|---|---|
| Standard trading fee | 0.5% |
| Premium trading fee (BORG holders) | 0.25% |
| EUR deposit (SEPA) | Free |
| Smart Yield fee | 15% of yield earned |
Pros & Cons
Pros
- FINMA Swiss regulated
- Smart Yield — automated DeFi yield
- Best Price aggregation
- Multi-fiat: EUR, CHF, GBP+
- Excellent mobile UX
- Fee discounts with BORG token
Cons
- 0.5% standard fee — not cheapest
- Smaller coin selection (50+)
- Smart Yield takes 15% of yield
- BORG token dependency for best rates
Summary
SwissBorg is Europe's leading crypto wealth management app, combining FINMA Swiss regulatory licensing with innovative Smart Yield automation and Best Price aggregation. For European investors seeking a regulated platform that handles DeFi yield earning automatically — without requiring DeFi expertise — SwissBorg's approach is unique and compelling. Active traders seeking lower fees or wider coin selection should look at Kraken or Bitstamp, but for wealth management-focused passive investors, SwissBorg is in a class of its own in Europe.